--- locale: en page: automations seo: title: "Burbuxa Automations — 18 WhatsApp triggers for ecommerce" description: "Abandoned cart, order updates, repurchase — 18 events from your store fire automatic WhatsApp sequences. Set up once, runs forever." og: title: "Burbuxa Automations — Your store runs itself on WhatsApp" description: "18 triggers connected to your ecommerce platform. Every important event sends the right message on WhatsApp — set up once, runs forever." type: website canonical: "https://burbuxa.com/en/automations" keywords: - whatsapp automation ecommerce - abandoned cart whatsapp recovery - recover abandoned cart whatsapp - whatsapp order notifications - automate online store whatsapp - shopify whatsapp automation - ecommerce whatsapp sequences - automated whatsapp messages store hero: microLabel: "AUTOMATIONS" header: "Your store sends WhatsApp updates before the customer even asks" subtitle: "18 triggers connected to your Shopify, TiendaNube, WooCommerce, or VTEX. Order confirmed, shipped, delivered, abandoned cart, repurchase, new customer welcome — all automatic, all on WhatsApp. Set up once, runs forever." cta: "Activate automations for your store" trial: "7-day free trial · 500 messages for everything · No credit card required" flow: trigger: "Abandoned cart" process: "AI builds the message" action: "WhatsApp with cart + link" features: - title: "Abandoned cart recovered in seconds" description: "A customer abandons their cart at 2am. At 2:01, they already have a WhatsApp message with their cart and a link to complete the purchase. Nobody had to wake up." - title: "Confirmation, shipping, and delivery — automatic" description: "Every status change in your store triggers the right WhatsApp message. Your customer always knows where their order is, without your team lifting a finger." - title: "Order-placed filters by payment and fulfillment" description: "Order-placed flows can filter by payment method and by delivery or pickup, so the right confirmation or next step goes out for that checkout path." - title: "Repurchase, welcome, and custom sequences" description: "First purchase, new customer, estimated repurchase date — every event triggers an automatic sequence. Messages that arrive at just the right time with relevant content." - title: "Automatic post-delivery reviews" description: "Order delivered triggers a review request via WhatsApp. The customer rates and comments in the same conversation. Response rates far exceed email." - title: "Smart cross-sell" description: "After a purchase, the automation can suggest complementary products based on what the customer bought. Right timing, right product." triggers: title: "18 triggers — the full lifecycle" groups: - name: "Orders" items: - "Order confirmed" - "Order preparing" - "Order shipped" - "Order out for delivery" - "Order delivered" - "Ready for pickup" - "Order placed with filters" - name: "Payments" items: - "Payment failed" - "Refund confirmed" - "Payment info sent" - name: "Customers" items: - "Abandoned cart" - "New customer" - "Auto repurchase" - "New lead" - "Cross-sell" - name: "Advanced" items: - "Ticket label" - "Recurring schedule" - "External webhook" - "Manual launch" flow: title: "How a flow works" description: "Example: abandoned cart" steps: - "Customer abandons cart" - "Wait 1 hour" - "Send WhatsApp with cart contents" - "Wait 24 hours" - "If no purchase → send reminder with discount" - "Apply tag 'recovered' or 'lost'" objections: - question: "I already have email automations" answer: "Email gets a 15% to 25% open rate. WhatsApp exceeds 98%. Your cart recovery message on WhatsApp gets read. Your email probably does not." - question: "Is it spammy?" answer: "Transactional automations (order updates) are expected by the customer. Conversion automations respect opt-in. Every message has a clear purpose." - question: "I do not have time to set this up" answer: "Pre-built templates for each trigger. Set up once, runs forever. Most stores activate their first automations in under 10 minutes." related: salesCs: "Sales & Support" crm: "CRM" broadcasts: "Broadcasts" close: cta: "Activate automations for your store" reminder: "7-day free trial · 500 messages for everything · No credit card · Cancel anytime" --- ## Navbar - **Logo**: Burbuxa - **Links**: Agents · Automations · CRM · Reviews · Broadcasts · Integrations - **Marketplace**: Available on TiendaNube App Store - **Lang**: ES / PT / EN - **CTA**: Start free trial ## Hero ### Header Your store sends WhatsApp updates before the customer even asks ### Hook A customer abandons their cart at 2am. At 2:01, they already have a WhatsApp message with their cart and a link to complete the purchase. Nobody had to wake up. ### Subheader 18 triggers connected to your Shopify, TiendaNube, WooCommerce, or VTEX. Order confirmed, shipped, delivered, abandoned cart, repurchase, new customer welcome — all automatic, all on WhatsApp. Set up once, runs forever. ### CTA Activate automations for your store ### Trust bar Works with Shopify · TiendaNube · WooCommerce · VTEX ### Trial 7-day free trial · 500 messages for everything · No credit card required ## Social proof ### Bold claim Every minute you wait to contact a customer who abandoned their cart, the chance of recovering that sale drops. Stores using WhatsApp automations recover carts at rates email cannot match. _[Placeholder: insert concrete data from a real merchant — e.g. "Store X recovers 18% of abandoned carts with WhatsApp automation." Priority: obtain data and permission before launch.]_ ## Section 1: 18 triggers that cover your entire customer lifecycle ### Paragraph Every important event in your store has a trigger ready to activate. You do not have to build anything from scratch — pick the trigger, configure the message, and the flow runs every time the event occurs. When your store is connected, automations have access to real data: customer name, cart products, tracking number, order amount. ### Order lifecycle | Trigger | What it does | |---|---| | **Order confirmation** | The customer buys and instantly receives a WhatsApp confirmation with the order details | | **Your order is being prepared** | Notifies the customer that the team is working on their order | | **Tracking number sent** | Sends the tracking info as soon as the order ships — the customer does not need to ask | | **Your order is on its way** | Notification when the package is out for delivery | | **Order delivered** | Confirms delivery and triggers an automatic review request | | **Ready for pickup** | Notifies the customer that their order is waiting at the pickup point | ### Payment events | Trigger | What it does | |---|---| | **Failed payment** | Immediate alert so the customer can retry — before they forget | | **Refund confirmed** | Automatic confirmation of the refund with details | | **Payment information** | Sends payment details (bank transfer, deposit) without manual intervention | ### Customer lifecycle | Trigger | What it does | |---|---| | **Abandoned cart** | WhatsApp recovery with the exact products left in the cart | | **New customer welcome** | Welcome message when someone registers for the first time | | **Automatic repurchase** | Triggers a repurchase reminder based on the product cycle | | **New lead detected** | Captures leads and activates a nurturing sequence | | **Smart cross-sell** | Suggests complementary products after purchase | ### Advanced | Trigger | What it does | |---|---| | **Ticket tag automation** | Executes actions when a ticket receives a specific tag | | **Scheduled automations** | Time-based recurring sequences — reminders, periodic follow-ups | | **External events** | Connect any external system via webhook — ERP, third-party CRM, forms | | **Manual trigger** | You fire the automation for a specific contact when you need to | ## Section 2: How a flow works — the abandoned cart example ### Paragraph An automation is not a single message. It is a sequence of steps that executes in order, with logic, wait times, and actions on the contact. You build the flow once and Burbuxa runs it every time the event occurs. ### Example flow: Abandoned cart **Trigger:** The customer adds products to the cart and does not complete the purchase. 1. **Wait 1 hour** — give the customer time in case they come back on their own 2. **Send WhatsApp** — "Hi [name], you left these products in your cart: [products]. Complete your purchase here: [link]" 3. **Wait 24 hours** — if they did not buy, next step 4. **Send WhatsApp with incentive** — "We still have your products reserved. Complete your purchase today and get free shipping: [link]" 5. **Update contact** — mark as "cart_recovered" or "cart_lost" based on the result 6. **Apply tag** — for future segmentation in campaigns ### Step types Every flow is built by combining 6 types of steps: - **Wait** — pause for a period of time (minutes, hours, days) - **Send WhatsApp** — message with dynamic variables (name, products, tracking, amount) - **Apply tag** — automatic contact segmentation - **Update contact** — modify contact fields (status, notes, custom data) - **Create task** — assign a task to your team when intervention is needed - **Send survey** — collect feedback after the interaction ### Visual _[Screenshot placeholder: automation flow editor showing the abandoned cart sequence with all 6 steps]_ ## Section 3: WhatsApp vs Email — why your email automations are not working ### Paragraph If you already have email automations for abandoned carts, order confirmations, or repurchase, you probably see this: 15-20% open rate, 2-3% click rate, and most messages end up in spam or the "Promotions" tab. The customer does not read the email. WhatsApp has a 98% open rate. The message arrives on their phone, it makes a sound, and the customer reads it. Your abandoned cart message on WhatsApp gets read. Your order confirmation on WhatsApp gets read. Your review request on WhatsApp gets read. It does not compete with 200 other emails — it arrives in the place where the customer is already talking. ### Comparison | | Email | WhatsApp | |---|---|---| | Open rate | 15-20% | 98% | | Click rate | 2-3% | 35-40% | | Time to read | Hours or never | Minutes | | Spam / Promotions | High risk | Does not exist | | Where your customer is | Overloaded inbox | The app they use all day | ### Objection: "Is it spammy to send on WhatsApp?" Transactional automations — order confirmation, shipping updates, delivery — are expected by the customer. Nobody complains about receiving their tracking number on WhatsApp. Conversion automations — abandoned cart, repurchase — respect the contact's opt-in. Burbuxa classifies each automation by sending purpose (transactional or conversion) so you never send a message the customer does not expect. ### Objection: "I do not have time to set all this up" Every trigger comes with pre-built templates. Pick the trigger, customize the message with your data, and activate. The most common flows — abandoned cart, order confirmation, shipping updates — are configured in minutes, not hours. ## Section 4: Set up once, runs forever ### Paragraph An active automation is an automation that works on its own. You do not touch it after configuring it — it runs every time the event occurs, with the real data for that customer and that order. If you change a product in your catalog, the next message already reflects the change. If you update a price, the next notification includes it. ### Lifecycle Each automation has a clear lifecycle: - **Draft** — you are building it, it does not run yet - **Active** — running, every event triggers the flow - **Paused** — temporarily disabled without losing the configuration - **Completed** — flows that finished their execution - **Archived** — no longer in use but you want to keep the history You can activate, pause, and reactivate at any time. There is no risk of losing what you built. ### Visual _[Screenshot placeholder: automation list showing different states — active, paused, draft — with execution metrics]_ ## Close ### CTA Activate automations for your store ### Subheader Connect your Shopify, TiendaNube, WooCommerce, or VTEX. Set up your first automations in minutes and let your store run itself on WhatsApp. ### Trial reminder 7-day free trial · 500 messages for everything · No credit card · Cancel anytime ### Back to home See everything Burbuxa does → / ## Footer ### Product - Sales & Support → /agents/sales-cs - Strategist → /agents/strategist - Automations → /automations - CRM & Inbox → /crm - Reviews → /reviews - Broadcasts → /broadcasts - Integrations → /integrations ### Legal - Terms and Conditions → /terms-of-service - Privacy Policy → /privacy-policy ### Marketplace - Available on [TiendaNube App Store](https://www.tiendanube.com/tienda-aplicaciones-nube/burbuxa) ### Email capture Ecommerce and WhatsApp news, straight to your inbox. [Your email] [Subscribe] ### Social - Instagram - LinkedIn - Twitter / X ### Copyright © 2026 Burbuxa. All rights reserved. ## SEO ### Title tag Burbuxa Automations — 18 triggers that run your store on WhatsApp ### Meta description Abandoned cart, order confirmation, shipping updates, repurchase — 18 events from your Shopify, TiendaNube, WooCommerce, or VTEX that trigger automatic WhatsApp sequences. Set up once, runs forever. ### hreflang - es: https://burbuxa.com/es/automations - pt: https://burbuxa.com/pt/automations - en: https://burbuxa.com/en/automations ### Structured data (JSON-LD) Type: SoftwareApplication Name: Burbuxa Automations Application category: BusinessApplication Operating system: Web Parent: Burbuxa Feature of: Burbuxa Offers: Included in free trial