---
locale: en
page: broadcasts
seo:
  title: "Burbuxa Broadcasts — WhatsApp campaigns that get opened"
  description: "Segment by purchase history and behavior. Send WhatsApp promotions, launches, and updates. 98% open rates — no algorithms, no feeds."
og:
  title: "Burbuxa Broadcasts — WhatsApp campaigns that get opened"
  description: "98% open rate. Deep segmentation. Real conversion metrics. Send WhatsApp campaigns your customers actually read."
  type: website
canonical: "https://burbuxa.com/en/broadcasts"
keywords:
  - whatsapp campaigns ecommerce
  - whatsapp broadcasts online store
  - whatsapp segmented marketing
  - whatsapp business bulk messages
  - whatsapp campaigns shopify
  - whatsapp marketing ecommerce
  - ecommerce customer segmentation whatsapp
  - whatsapp broadcast roi
hero:
  microLabel: "BROADCASTS"
  header: "WhatsApp campaigns that land in your customers' pockets — and get opened"
  subtitle: "Segment by purchase history, conversation behavior, contact data, and custom fields. Pick the approved template, schedule the send, and measure real results: deliveries, reads, clicks, conversions, and attributed revenue."
  cta: "Send your first campaign"
  trial: "7-day free trial · 500 messages for everything · No credit card required"
exchanges:
  - customer: "Oh, I was just looking for sneakers!"
    ai: "Hi Maria! This week we have 30% off the entire running line. Your size 8 is in stock. Want me to build your cart?"
  - customer: "Yes, send me the link!"
    ai: "Done, here's your cart with the NB 574 size 8 with 30% off applied. The discount is valid through Sunday."
features:
  - title: "98% open rate — not email"
    description: "An email marketing campaign gets a 15% to 25% open rate. A WhatsApp message exceeds 98%. No feed algorithms, no spam folders. The message arrives on your customer's phone."
  - title: "Deep segmentation with real store data"
    description: "Segment by purchase history, order count, products purchased, conversation behavior, custom fields. Do not send the same message to everyone — send the right message to each segment."
  - title: "Real conversion metrics"
    description: "Measure deliveries, reads, clicks, conversions, and revenue attributed to each campaign. You know exactly how much each send generated — not estimates, real numbers."
  - title: "Approved templates and flexible scheduling"
    description: "Create Meta-approved WhatsApp templates. Schedule campaigns for the optimal time and day. Use variants to personalize the message per segment."
  - title: "Connected with your automations and CRM"
    description: "Contacts who engage with your campaign enter automation flows. Conversations generated by the broadcast are managed from the CRM with full context."
bestPractices:
  title: "Best practices"
  items:
    - title: "Always segment"
      detail: "The right message to the right person. Never send to your entire base."
    - title: "Respect timing"
      detail: "Schedule sends for when your customers are active. Avoid early morning hours."
    - title: "Measure and adjust"
      detail: "Use each campaign's metrics to improve the next. Read rate tells you if the timing was right. Click rate tells you if the offer was relevant."
    - title: "Not spam — relevance"
      detail: "WhatsApp penalizes irrelevant mass sends. Every message must add value. Burbuxa helps you maintain quality."
objections:
  - question: "Is WhatsApp expensive?"
    answer: "WhatsApp charges per conversation, not per message. And the conversion rate is significantly higher than email. The ROI of a well-segmented WhatsApp campaign exceeds email by a wide margin."
  - question: "Will I get blocked for spam?"
    answer: "Burbuxa uses the official WhatsApp Business API with Meta-approved templates. Segmentation ensures every message is relevant. Block rates with correct segmentation are minimal."
  - question: "I already use another tool for campaigns"
    answer: "Burbuxa connects campaigns with your CRM, automations, and AI support. Conversations generated by broadcasts are managed with full context — no separate tools needed."
related:
  automations: "Automations"
  crm: "CRM"
  reviews: "Reviews"
close:
  cta: "Send your first campaign"
  reminder: "7-day free trial · 500 messages for everything · No credit card · Cancel anytime"
---

<!-- Frontmatter above is the single source of truth for rendered content. -->

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## Navbar

- **Logo**: Burbuxa
- **Links**: Agents · Automations · CRM · Reviews · Broadcasts · Integrations
- **Marketplace**: Available on TiendaNube App Store
- **Lang**: ES / PT / EN
- **CTA**: Start free trial

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<!-- HERO                                                          -->
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## Hero

### Header

WhatsApp campaigns that land in your customers' pockets — and get opened

### Hook

An email marketing campaign gets a 15% to 25% open rate. A WhatsApp message exceeds 98%. The difference is not incremental — it is a different channel entirely.

### Subheader

Segment by purchase history, conversation behavior, contact data, and custom fields. Pick the approved template, schedule the send, and measure real results: deliveries, reads, clicks, conversions, and attributed revenue. No feed algorithms, no spam folders. The message arrives on your customer's phone.

### CTA

Send your first campaign

### Trust bar

Works with Shopify · TiendaNube · WooCommerce · VTEX

### Trial

7-day free trial · 500 messages for everything · No credit card required

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<!-- SECTION 1: WHATSAPP VS EMAIL                                  -->
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## Section 1: Why WhatsApp and not another email

### Paragraph

Your customer checks WhatsApp 80 times a day. Your newsletter competes with 47 unread emails. The difference is not just the open rate — it is the immediacy and the intimacy of the channel.

A WhatsApp broadcast arrives like a personal message, not like a piece of marketing lost in an inbox. It does not depend on an algorithm that decides whether it shows up or not. It does not end up in spam. It arrives, it is seen, it is read.

| Metric | Email marketing | WhatsApp Broadcasts |
|---|---|---|
| Open rate | 15-25% | 98%+ |
| Click rate | 2-5% | 15-30% |
| Time to read | Hours or days | Minutes |
| Algorithm dependency | Yes (promotions tab, spam filter) | No |
| Customer perception | Marketing | Personal message |

That does not mean email is useless. It means that for promotions, launches, and updates where you need the message to be read today, WhatsApp is a different game.

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<!-- SECTION 2: SEGMENTATION                                       -->
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## Section 2: Deep segmentation — the right message to the right person

### Paragraph

An unsegmented broadcast is spam. A segmented broadcast is customer service.

The Burbuxa segment builder lets you combine multiple conditions to build precise audiences. You do not send the same promo to your entire base — you send the message that matters to each group.

### Available conditions

**Purchase history**
- Number of orders (at least X, between X and Y, fewer than X)
- Total amount spent
- Average order value
- Date of first purchase
- Date of last purchase
- Purchased specific products
- Purchased from specific collections
- Never purchased

**Payment and logistics**
- Used specific payment method (PayPal, bank transfer, card)
- Used specific shipping method
- Order status (paid, shipped, delivered)

**Engagement and communication**
- Received a message (to avoid bombarding)
- Did not receive a message (to reactivate)
- Left reviews

**Contact data**
- Custom fields (any additional data you store about your contacts)
- Contact creation date

### Example

**Segment: "Repeat skincare customers"**
Conditions: Purchased from the "Skincare" collection + Number of orders >= 2 + Last purchase more than 30 days ago.
Result: 847 contacts with phone numbers.
Use: Send them the launch of the new serum line before the rest.

**Segment: "Abandoned without purchase"**
Conditions: Contact created more than 14 days ago + Never purchased + Did not receive a message in the last 7 days.
Result: 312 contacts with phone numbers.
Use: Send them a first-purchase incentive.

### Visual

_[Screenshot placeholder: segment builder showing combined conditions and contact count]_

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<!-- SECTION 3: CAMPAIGN CREATION                                  -->
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## Section 3: Create campaigns in minutes — template, audience, schedule

### Paragraph

Creating a broadcast in Burbuxa is three steps:

**Step 1 — Objective and configuration**
Pick the campaign type: conversion (to measure sales) or transactional (for operational communications). Give it a name and description.

**Step 2 — Message and audience**
Select the Meta-approved WhatsApp template, choose the audience segment, and schedule the send: now or at a specific date and time. You can also send surveys directly to a segment.

**Step 3 — Review and cost**
Before sending, you see a complete summary: selected template, segment, number of recipients, scheduled time, and a cost estimate (messages, credits, and Meta's per-message fee). No surprises.

### Visual

_[Screenshot placeholder: broadcast creation wizard showing all three steps]_

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<!-- SECTION 4: TEMPLATES                                          -->
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## Section 4: Approved WhatsApp templates — no last-minute rejections

### Paragraph

WhatsApp Business API requires every broadcast message to use a Meta-approved template. In Burbuxa, you create, test, and manage your templates from the same place where you build the campaign.

Create templates with dynamic variables (customer name, product, price), send a test to your own WhatsApp to review how it looks, and launch the campaign only when the template is approved. If you need to update a message, you can replace one template with another without losing the history.

No back-and-forth between platforms. The entire template lifecycle — creation, approval, use, replacement — is inside Burbuxa.

### Visual

_[Screenshot placeholder: template manager showing approval statuses]_

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<!-- SECTION 5: ANALYTICS                                          -->
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## Section 5: Metrics that matter — from delivery to revenue

### Paragraph

After sending, you do not just get a "sent" confirmation. The report for each broadcast shows you the full funnel:

**Delivery** — How many messages were sent and how many were delivered to the customer's phone.

**Read** — How many recipients opened the message. This is where WhatsApp destroys email: the read rate consistently exceeds 98%.

**Click** — If your template has a button or link, how many clicked.

**Conversion** — How many of those clicks turned into orders in your store.

**Attributed revenue** — How much money this campaign generated specifically. Not an estimate — it is real revenue traced from click to order.

For conversion campaigns, the report includes time series (how metrics evolved over time) and temporal comparison against the previous period.

### Visual

_[Screenshot placeholder: broadcast report showing the delivery > read > click > conversion > revenue funnel]_

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<!-- SECTION 6: COST ESTIMATION                                    -->
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## Section 6: Know the cost before you send

### Paragraph

Before launching any broadcast, Burbuxa shows you an estimate of the total cost: number of messages, credits that will be consumed, and Meta's fee (the per-message rate WhatsApp charges based on the recipient's country).

No hidden costs after sending. If the budget does not work, adjust the segment, reduce the audience, and recalculate. In seconds.

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<!-- SECTION 7: BEST PRACTICES                                     -->
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## Section 7: Best practices — campaigns that sell without annoying

### Paragraph

WhatsApp is an intimate channel. Using it well generates sales. Using it badly generates blocks and spam reports. The difference comes down to three principles:

### Principle 1: Always segment

Never send the same message to your entire base. A skincare promo does not matter to someone who only buys sneakers. The Burbuxa segment builder exists for this — use it.

### Principle 2: Reasonable frequency

One broadcast per week is fine. Three per week is too many. WhatsApp penalizes accounts with high block rates. Fewer messages, more relevant, better results.

### Principle 3: Real value in every message

If the message does not save them time, save them money, or show them something they genuinely care about, do not send it. "New launch from the line you bought last month" is value. A generic "Check out our deals" is not.

The result: customers who look forward to your messages instead of muting them.

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<!-- OBJECTION HANDLING                                             -->
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## "But WhatsApp feels spammy"

### Objection 1: "I do not want to annoy my customers"

That happens when you send the same message to everyone. With segmentation, you send the repurchase offer to someone who already bought that product, the launch to someone who buys from that category, and the reactivation to someone who has not bought in 60 days. The customer receives something relevant — not a barrage.

### Objection 2: "What if my number gets blocked?"

WhatsApp Business API has quality rules. Burbuxa helps you meet them: segmentation that reduces irrelevant sends, cost estimation before sending so you do not send blindly, and post-send metrics so you can adjust campaign by campaign. Accounts that send relevant messages to segmented audiences do not have quality problems.

### Objection 3: "It is too expensive compared to email"

The per-message cost of WhatsApp is higher than email. But the cost per conversion is lower. If email has a 2% click rate and WhatsApp has 20%, you need 10x less audience on WhatsApp for the same result. Fewer messages, more sales. ROI is measured at the register, not in the cost of sending.

### Objection 4: "I do not know how to create Meta-approved templates"

Burbuxa guides you through template creation. You create them inside the platform, test them with your own number, and submit for approval. If Meta rejects one, you edit and resubmit without leaving Burbuxa.

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<!-- CTA                                                           -->
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## Close

### Header

Send your first WhatsApp campaign

### Subheader

Connect your Shopify, TiendaNube, WooCommerce, or VTEX. Import your contacts, build a segment, and send a broadcast. Within minutes you see who read it, who clicked, and who bought.

### CTA

Send your first campaign

### Trial reminder

7-day free trial · 500 messages for everything · No credit card · Cancel anytime

### Back to home

See everything Burbuxa does → /

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<!-- FOOTER                                                        -->
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## Footer

### Product
- Sales & Support → /agents/sales-cs
- Strategist → /agents/strategist
- Automations → /automations
- CRM & Inbox → /crm
- Reviews → /reviews
- Broadcasts → /broadcasts
- Integrations → /integrations

### Legal
- Terms and Conditions → /terms-of-service
- Privacy Policy → /privacy-policy

### Marketplace
- Available on [TiendaNube App Store](https://www.tiendanube.com/tienda-aplicaciones-nube/burbuxa)

### Email capture
Ecommerce and WhatsApp news, straight to your inbox.
[Your email] [Subscribe]

### Social
- Instagram
- LinkedIn
- Twitter / X

### Copyright
© 2026 Burbuxa. All rights reserved.

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<!-- SEO METADATA                                                  -->
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## SEO

### Title tag
Burbuxa Broadcasts — WhatsApp campaigns that land in your customers' pockets and get opened

### Meta description
Segment by purchase history, conversation behavior, and contact data. Send promotions, launches, and updates on WhatsApp with Burbuxa. No algorithms, no feeds — the messages arrive.

### hreflang
- es: https://burbuxa.com/es/broadcasts
- pt: https://burbuxa.com/pt/broadcasts
- en: https://burbuxa.com/en/broadcasts

### Structured data (JSON-LD)
Type: SoftwareApplication
Name: Burbuxa Broadcasts
Application category: BusinessApplication
Operating system: Web
Parent: Burbuxa
Feature of: Burbuxa
Offers: Included in free trial