---
locale: en
page: compare/burbuxa-vs-cliengo
seo:
  title: "Burbuxa vs Cliengo: 2026 Comparison"
  description: "Cliengo captures a lead — name, phone, email — and routes it to a salesperson to follow up later. Burbuxa closes the sale itself: it reads your live catalog, recommends real products, and sends a checkout link in chat, natively synced to Shopify, TiendaNube, VTEX, and WooCommerce."
og:
  title: "Burbuxa vs Cliengo — 2026 Comparison"
  description: "Web-chat lead-capture bot vs AI ecommerce operating system: how Burbuxa and Cliengo differ on selling, integrations, and pricing."
  type: article
keywords:
  - burbuxa vs cliengo
  - cliengo alternative
  - cliengo vs burbuxa ecommerce
  - whatsapp ecommerce ai agent
  - lead generation chatbot alternative
competitor:
  name: "Cliengo"
  slug: "cliengo"
  homepageUrl: "https://www.cliengo.com/"
hero:
  eyebrow: "BURBUXA VS CLIENGO"
  h1: "Burbuxa vs Cliengo: 2026 Comparison"
  subtitle: "Cliengo captures a visitor's name, phone, and email and routes the lead to a salesperson to follow up later. Burbuxa sells from your live catalog and closes checkout in chat, plus runs order-confirmation, abandoned-cart, and shipping-status automations, review collection, and on-site AI cross-sell — none of which Cliengo has."
  cta: "Try Burbuxa free with your store"
verdict:
  label: "The verdict"
  summary: "Cliengo captures a lead — it grabs a visitor's name, phone, and email and routes them into a CRM for a salesperson to follow up later. Burbuxa sells from your live catalog and closes checkout in chat, and runs the store features Cliengo lacks: order-confirmation, abandoned-cart, and shipping-status automations, post-delivery review collection, and an on-site AI cross-sell widget. Cliengo captures leads for a human to chase; Burbuxa operates the store. Burbuxa bills per message."
  differentiators:
    - "Sells from your live catalog and sends an in-chat checkout link; Cliengo captures a contact, then a rep follows up"
    - "Runs ecommerce automations Cliengo lacks: order-confirmation, abandoned-cart recovery, shipping-status updates"
    - "Collects reviews after delivery and cross-sells on the storefront — neither exists in Cliengo"
table:
  title: "Burbuxa vs Cliengo at a glance"
  intro: "The same dimensions used across every Burbuxa comparison, with the bottom line in each cell."
  aLabel: "Burbuxa"
  bLabel: "Cliengo"
  rows:
    - label: "Category"
      a: "AI ecommerce operating system"
      b: "Web-chat lead-generation chatbot with built-in CRM"
      source: "https://www.cliengo.com/"
    - label: "Pricing model"
      a: "Per message, from one shared monthly quota"
      b: "Per plan, tiered by conversation volume"
      source: "https://www.cliengo.com/pricing"
    - label: "Entry price"
      a: "$20/mo (Takeoff, 100 messages)"
      b: "$45/mo (Starter, 500 conversations)"
      source: "https://www.cliengo.com/pricing"
    - label: "Billing commitment"
      a: "Monthly billing, cancel anytime"
      b: "Monthly billing, cancel anytime"
      source: "https://www.cliengo.com/pricing"
    - label: "Customer channels"
      a: "WhatsApp, Instagram, Messenger, Email"
      b: "WhatsApp, Instagram, Messenger, web chat"
      source: "https://www.cliengo.com/"
    - label: "Ecommerce platform sync"
      a: "Native: Shopify, TiendaNube, VTEX, WooCommerce"
      b: "Connects to CRMs; no native ecommerce catalog sync"
      source: "https://www.cliengo.com/"
    - label: "Sells from live catalog"
      a: "Yes — reads stock, sizes, and prices to recommend real products"
      b: "No — captures the lead's name, phone, and inquiry"
    - label: "In-chat checkout links"
      a: "Yes — drafts an order and sends a checkout link"
      b: "No — routes the lead to a sales team to close"
    - label: "Web-chat lead capture"
      a: "Replies and qualifies, but is built to sell"
      b: "Yes — the core product"
      source: "https://www.cliengo.com/"
    - label: "Ecommerce event automations"
      a: "Yes — order-confirmed, abandoned-cart recovery, shipping-status (18 prebuilt)"
      b: "Lead-capture flows and WhatsApp campaigns — no store-event automations"
      source: "https://www.cliengo.com/"
    - label: "Review collection"
      a: "Yes — requests reviews after delivery"
      b: "No"
    - label: "On-site AI cross-sell"
      a: "Yes — a storefront widget on Shopify, TiendaNube, VTEX"
      b: "No"
    - label: "Target customer"
      a: "LatAm and Brazil SMB online stores"
      b: "Sales and marketing teams capturing website leads"
      source: "https://www.cliengo.com/"
competitorStrengths:
  title: "Where Cliengo is the stronger choice"
  items:
    - title: "Web-chat lead capture"
      body: "Cliengo's chatbot greets website visitors and collects name, phone, email, and inquiry — the core of a lead-generation tool."
    - title: "CRM and integration breadth"
      body: "It includes a lead-management CRM and connects to Pipedrive, Salesforce, HubSpot, Zoho, and many ad platforms."
    - title: "Marketing-team workflow"
      body: "It is built around routing and qualifying leads for sales reps, with reporting on campaign-driven conversations."
burbuxaStrengths:
  title: "Where Burbuxa is the stronger choice"
  items:
    - title: "Sells from your real catalog"
      body: "Reads live stock, sizes, and prices and recommends real products, never inventing one."
    - title: "Closes the sale, not just captures the lead"
      body: "Where Cliengo collects a contact for a rep to chase, Burbuxa drafts the order and sends a checkout link for Shopify, TiendaNube, VTEX, or WooCommerce, so the purchase completes in the chat."
    - title: "Native ecommerce sync"
      body: "Connects directly to the store platform, not through a third-party connector."
    - title: "Per-message pricing"
      body: "One shared monthly quota covers AI replies, automations, and broadcasts — no per-seat fees."
    - title: "Runs store automations, reviews, and on-site cross-sell"
      body: "Fires order-confirmation, abandoned-cart, and shipping-status automations from real store events, requests reviews after delivery, and runs an AI cross-sell widget on the storefront — three surfaces Cliengo has none of."
    - title: "Built for LatAm and Brazil"
      body: "Spanish- and Portuguese-first, with the channels and payment habits of the region."
deepDive:
  title: "Feature by feature"
  sections:
    - heading: "Job to be done: lead capture vs catalog-grounded selling"
      body: "Cliengo is built to convert website visitors into leads — its chatbot collects contact data and pushes it to a CRM for a human to follow up. Burbuxa has a CRM and unified inbox too, but its center of gravity is the AI agent that answers from your live catalog and order data and closes the sale in the conversation."
      source: "https://www.cliengo.com/"
    - heading: "What Cliengo doesn't run: store automations, reviews, on-site cross-sell"
      body: "Cliengo's job ends when it captures the lead and routes the contact to a salesperson. It has no ecommerce event automations — no order-confirmation, abandoned-cart recovery, or shipping-status messages — no post-delivery review collection, and no on-site AI cross-sell widget. Burbuxa ships all three: 18 prebuilt automations triggered by real store events, review requests after delivery, and an AI cross-sell widget on the storefront. For a store, that is the operational machinery, not just a lead form."
      source: "https://www.cliengo.com/"
    - heading: "Ecommerce integration: CRM connectors vs native sync"
      body: "Cliengo connects to CRMs and ad platforms but has no native ecommerce catalog sync. Burbuxa syncs natively with Shopify, TiendaNube, VTEX, and WooCommerce, reading catalog and orders in real time so answers and recommendations stay accurate."
    - heading: "Pricing: conversation tiers vs per message"
      body: "Cliengo prices per plan by conversation volume, from $45 to $259 per month plus custom, billed monthly. Burbuxa charges per message from a shared monthly quota, from $20 to $200, so cost tracks message volume across every channel."
      source: "https://www.cliengo.com/pricing"
    - heading: "Why Burbuxa charges per message, not per conversation"
      body: "It is the fairer, more transparent model. To charge per conversation, a vendor has to estimate the average number of messages per conversation and set one price around that. Because every conversation then costs the same, the longest ones are underpriced and most — the short ones — are overpriced. Since no company can afford to lose money, vendors that bill per conversation tend to set the price above the estimated average to protect their margin against heavy users, so you often end up paying more per conversation than you would per message. Per message is simple: you pay for exactly what you use. A customer who only checks an order status can be a single message; a customer who asks for recommendations and advice has a richer conversation that creates more value and is charged accordingly. Short interactions cost less and fuller ones cost more — and you can configure your assistant to answer only the basics or to act like a real advisor, so you choose between a simple, low-cost assistant and a much more capable one."
pricing:
  title: "Pricing compared"
  intro: "Cliengo prices per plan by conversation volume; Burbuxa prices per message from one shared monthly quota. Both bill monthly with no long-term commitment."
  aLabel: "Burbuxa"
  bLabel: "Cliengo"
  rows:
    - label: "Entry plan"
      a: "Takeoff — $20/mo, 100 messages"
      b: "Starter — $45/mo, 500 conversations"
    - label: "Mid plan"
      a: "Orbit — $100/mo, 800 messages"
      b: "Premium — $119/mo, 2,000 conversations"
    - label: "Top plan"
      a: "Infinity — $200/mo, 2,000 messages, uncapped usage"
      b: "Business — $259/mo, 4,000 conversations"
    - label: "Billing basis"
      a: "Per message, billed monthly"
      b: "Per plan by conversation volume, billed monthly"
    - label: "Free trial"
      a: "7 days, 500 messages, no credit card"
      b: "14 days, no credit card"
  sources:
    - label: "Cliengo pricing"
      url: "https://www.cliengo.com/pricing"
    - label: "Burbuxa"
      url: "https://burbuxa.com"
whenCompetitor:
  title: "When to choose Cliengo"
  body: "Choose Cliengo when your priority is web-chat lead generation: a chatbot that greets website and WhatsApp visitors, collects their name, phone, and inquiry, and routes qualified leads into a CRM for a sales team to follow up. Cliengo is built around capturing and managing leads from your site and ad campaigns, not around an online store's catalog and checkout."
whenBurbuxa:
  title: "When to choose Burbuxa"
  body: "Choose Burbuxa when you run an online store and want the chat to close the sale, not just collect a contact. It reads your live catalog, drafts the order, and sends a checkout link inside the chat, and runs the store surfaces Cliengo doesn't have: order-confirmation, abandoned-cart, and shipping-status automations, post-delivery review collection, and on-site AI cross-sell — natively synced to Shopify, TiendaNube, VTEX, or WooCommerce, and billed per message."
faq:
  - q: "Is Burbuxa better than Cliengo?"
    a: "Neither is better in the abstract. Cliengo is the better web-chat lead-generation tool for capturing website contacts and routing them to a CRM. Burbuxa is the better fit for an online store that wants an AI agent to sell from its catalog and close checkout in chat, synced natively to Shopify, TiendaNube, VTEX, or WooCommerce."
  - q: "What is the difference between Burbuxa and Cliengo?"
    a: "Cliengo is a web-chat chatbot that captures leads and hands them to a sales team via a CRM. Burbuxa is an AI ecommerce operating system that sells from your live catalog, drafts orders, and sends checkout links in chat. Cliengo focuses on lead capture; Burbuxa focuses on closing the sale."
  - q: "How much does Burbuxa cost compared to Cliengo?"
    a: "Cliengo costs $45 to $259 per month by conversation volume, plus custom Corporate pricing. Burbuxa costs $20 to $200 per month from one shared message quota. Cost tracks conversation tiers for Cliengo and message volume across every channel for Burbuxa."
  - q: "Can Burbuxa replace Cliengo?"
    a: "For an online store, often yes: Burbuxa covers the chatbot, inbox, automations, and lead capture Cliengo is used for, and adds catalog-grounded answers and in-chat checkout. For a team whose only goal is capturing website leads into a third-party CRM, Cliengo's lead-routing focus may fit better."
  - q: "Which is better for ecommerce, Burbuxa or Cliengo?"
    a: "For ecommerce, Burbuxa is purpose-built: it reads your live catalog, answers order and shipping questions, sends checkout links, and syncs natively with Shopify, TiendaNube, VTEX, and WooCommerce. Cliengo captures leads on the website but has no native ecommerce catalog sync or in-chat checkout."
  - q: "Does Cliengo sell from a product catalog like Burbuxa?"
    a: "No. Cliengo captures the visitor's contact data and inquiry and routes the lead to a sales team. Burbuxa reads your live catalog — stock, sizes, and prices — recommends real products, drafts the order, and sends a checkout link inside the chat."
  - q: "Why does Burbuxa charge per message instead of per conversation?"
    a: "Because you pay for exactly what you use. Charging per conversation means setting one average price, so short conversations are overpriced — and vendors usually set it above the average to cover heavy users, so you often pay more. With Burbuxa, a quick question costs less and a richer conversation costs more."
sources:
  title: "Sources"
  items:
    - label: "Cliengo — product overview"
      url: "https://www.cliengo.com/"
    - label: "Cliengo — pricing"
      url: "https://www.cliengo.com/pricing"
    - label: "Cliengo — Capterra listing"
      url: "https://www.capterra.com/p/158756/Cliengo/"
    - label: "Burbuxa"
      url: "https://burbuxa.com"
related:
  title: "Keep comparing"
  items:
    - href: "/en/agents/sales-cs"
      label: "Sales & Support agent"
    - href: "/en/integrations"
      label: "Integrations"
    - href: "/en/crm"
      label: "CRM and conversations"
close:
  recap: "If you run an online store, Burbuxa sells from your real catalog and closes checkout in the chat — connect your store and see it in minutes."
  cta: "Try Burbuxa free with your store"
---