> Bring customers back

# Send the next useful message to the right customer group.

Burbuxa combines customer and purchase context with segments, broadcasts, schedules, and repurchase workflows so follow-up starts from a reason—not a generic contact list.

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The merchant chooses the audience, purpose, sender account, schedule, and message.

_The retention gap_

## A customer record is useful only when it leads to a relevant next action.

Purchase history, contact fields, and conversation context often sit apart from the tool used to send the next message.

- Broad lists make relevance hard to judge.
- Repurchase timing differs by product and customer.
- Promotional sends need clear consent, audience, and frequency rules.

_Retention tools_

## Choose the audience, message, and timing in one place.

Use a broadcast for a chosen audience or an automation when a known event should start the follow-up.

### [Broadcasts](/en/broadcasts)

Create a campaign for a selected customer segment and send from the connected WhatsApp account you choose.

### [CRM and segments](/en/crm)

Build audiences from customer, order, conversation, review, tag, and custom-field context.

### [Repurchase automations](/en/automations)

Start a follow-up when a configured customer or product timing rule becomes relevant.

_Example journey_

## From customer context to a deliberate send

### 01 — Define the reason

Choose the customer event, segment, or purchase timing that makes the message relevant.

### 02 — Review the audience

Check the segment rules, count, channel access, and selected sender account.

### 03 — Prepare the message

Choose an approved template or campaign message and resolve its variables.

### 04 — Schedule and inspect

Send at the selected time, then review delivery, clicks, and repeat purchases together.

## 3.9M+ automation runs completed

More than 3.9 million automation runs reached their configured final step in Burbuxa.

- **3.9M+** automation runs completed

_Relevant follow-up_

## Reach customers with a clear reason to return.

Choose the audience, consent rules, message purpose, quiet hours, and frequency for every follow-up.

- Use segments that match the reason for the message.
- Keep transactional and promotional purposes distinct.
- Review delivery, clicks, and repeat purchases together.

## Explore another customer job

- [Help shoppers buy](/en/sell-more)
- [Recover interrupted sales](/en/recover-sales)
- [Resolve customer issues](/en/customer-service)
- [Build trust with reviews](/en/reviews)

## Frequently asked questions

### Can Burbuxa build customer segments?

Yes. Segment criteria can use available customer, order, conversation, review, tag, and custom-field data.

### Can I schedule a broadcast?

Yes. Campaigns can be scheduled, and the merchant chooses the eligible audience and sender account.

### How do I measure repeat purchases?

Compare purchase data with the audience, message, and history for each follow-up.

## Start with a customer group and a clear reason.

Choose the audience, sender, message, and timing before the first send.

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