Burbuxa vs Cliengo: 2026 Comparison
Cliengo captures a visitor's name, phone, and email and routes the lead to a salesperson to follow up later. Burbuxa sells from your live catalog and closes checkout in chat, plus runs order-confirmation, abandoned-cart, and shipping-status automations, review collection, and on-site AI cross-sell — none of which Cliengo has.
Cliengo captures a lead — it grabs a visitor's name, phone, and email and routes them into a CRM for a salesperson to follow up later. Burbuxa sells from your live catalog and closes checkout in chat, and runs the store features Cliengo lacks: order-confirmation, abandoned-cart, and shipping-status automations, post-delivery review collection, and an on-site AI cross-sell widget. Cliengo captures leads for a human to chase; Burbuxa operates the store. Burbuxa bills per message.
- Sells from your live catalog and sends an in-chat checkout link; Cliengo captures a contact, then a rep follows up
- Runs ecommerce automations Cliengo lacks: order-confirmation, abandoned-cart recovery, shipping-status updates
- Collects reviews after delivery and cross-sells on the storefront — neither exists in Cliengo
Burbuxa vs Cliengo at a glance
The same dimensions used across every Burbuxa comparison, with the bottom line in each cell.
| Burbuxa vs Cliengo at a glance | Cliengo | Burbuxa |
|---|---|---|
| CategorySources: ↗ | Cliengo: Web-chat lead-generation chatbot with built-in CRM | Burbuxa: AI ecommerce operating system |
| Pricing modelSources: ↗ | Cliengo: Per plan, tiered by conversation volume | Burbuxa: Per message, from one shared monthly quota |
| Entry priceSources: ↗ | Cliengo: $45/mo (Starter, 500 conversations) | Burbuxa: $20/mo (Takeoff, 100 messages) |
| Billing commitmentSources: ↗ | Cliengo: Monthly billing, cancel anytime | Burbuxa: Monthly billing, cancel anytime |
| Customer channelsSources: ↗ | Cliengo: WhatsApp, Instagram, Messenger, web chat | Burbuxa: WhatsApp, Instagram, Messenger, Email |
| Ecommerce platform syncSources: ↗ | Cliengo: Connects to CRMs; no native ecommerce catalog sync | Burbuxa: Native: Shopify, TiendaNube, VTEX, WooCommerce |
| Sells from live catalog | Cliengo: No — captures the lead's name, phone, and inquiry | Burbuxa: Yes — reads stock, sizes, and prices to recommend real products |
| In-chat checkout links | Cliengo: No — routes the lead to a sales team to close | Burbuxa: Yes — drafts an order and sends a checkout link |
| Web-chat lead captureSources: ↗ | Cliengo: Yes — the core product | Burbuxa: Replies and qualifies, but is built to sell |
| Ecommerce event automationsSources: ↗ | Cliengo: Lead-capture flows and WhatsApp campaigns — no store-event automations | Burbuxa: Yes — order-confirmed, abandoned-cart recovery, shipping-status (18 prebuilt) |
| Review collection | Cliengo: No | Burbuxa: Yes — requests reviews after delivery |
| On-site AI cross-sell | Cliengo: No | Burbuxa: Yes — a storefront widget on Shopify, TiendaNube, VTEX |
| Target customerSources: ↗ | Cliengo: Sales and marketing teams capturing website leads | Burbuxa: LatAm and Brazil SMB online stores |
Where Cliengo is the stronger choice
- Web-chat lead capture Cliengo's chatbot greets website visitors and collects name, phone, email, and inquiry — the core of a lead-generation tool.
- CRM and integration breadth It includes a lead-management CRM and connects to Pipedrive, Salesforce, HubSpot, Zoho, and many ad platforms.
- Marketing-team workflow It is built around routing and qualifying leads for sales reps, with reporting on campaign-driven conversations.
Where Burbuxa is the stronger choice
- Sells from your real catalog Reads live stock, sizes, and prices and recommends real products, never inventing one.
- Closes the sale, not just captures the lead Where Cliengo collects a contact for a rep to chase, Burbuxa drafts the order and sends a checkout link for Shopify, TiendaNube, VTEX, or WooCommerce, so the purchase completes in the chat.
- Native ecommerce sync Connects directly to the store platform, not through a third-party connector.
- Per-message pricing One shared monthly quota covers AI replies, automations, and broadcasts — no per-seat fees.
- Runs store automations, reviews, and on-site cross-sell Fires order-confirmation, abandoned-cart, and shipping-status automations from real store events, requests reviews after delivery, and runs an AI cross-sell widget on the storefront — three surfaces Cliengo has none of.
- Built for LatAm and Brazil Spanish- and Portuguese-first, with the channels and payment habits of the region.
Job to be done: lead capture vs catalog-grounded selling
Cliengo is built to convert website visitors into leads — its chatbot collects contact data and pushes it to a CRM for a human to follow up. Burbuxa has a CRM and unified inbox too, but its center of gravity is the AI agent that answers from your live catalog and order data and closes the sale in the conversation. ↗
What Cliengo doesn't run: store automations, reviews, on-site cross-sell
Cliengo's job ends when it captures the lead and routes the contact to a salesperson. It has no ecommerce event automations — no order-confirmation, abandoned-cart recovery, or shipping-status messages — no post-delivery review collection, and no on-site AI cross-sell widget. Burbuxa ships all three: 18 prebuilt automations triggered by real store events, review requests after delivery, and an AI cross-sell widget on the storefront. For a store, that is the operational machinery, not just a lead form. ↗
Ecommerce integration: CRM connectors vs native sync
Cliengo connects to CRMs and ad platforms but has no native ecommerce catalog sync. Burbuxa syncs natively with Shopify, TiendaNube, VTEX, and WooCommerce, reading catalog and orders in real time so answers and recommendations stay accurate.
Pricing: conversation tiers vs per message
Cliengo prices per plan by conversation volume, from $45 to $259 per month plus custom, billed monthly. Burbuxa charges per message from a shared monthly quota, from $20 to $200, so cost tracks message volume across every channel. ↗
Why Burbuxa charges per message, not per conversation
It is the fairer, more transparent model. To charge per conversation, a vendor has to estimate the average number of messages per conversation and set one price around that. Because every conversation then costs the same, the longest ones are underpriced and most — the short ones — are overpriced. Since no company can afford to lose money, vendors that bill per conversation tend to set the price above the estimated average to protect their margin against heavy users, so you often end up paying more per conversation than you would per message. Per message is simple: you pay for exactly what you use. A customer who only checks an order status can be a single message; a customer who asks for recommendations and advice has a richer conversation that creates more value and is charged accordingly. Short interactions cost less and fuller ones cost more — and you can configure your assistant to answer only the basics or to act like a real advisor, so you choose between a simple, low-cost assistant and a much more capable one.
Pricing compared
Cliengo prices per plan by conversation volume; Burbuxa prices per message from one shared monthly quota. Both bill monthly with no long-term commitment.
| Pricing compared | Cliengo | Burbuxa |
|---|---|---|
| Entry plan | Cliengo: Starter — $45/mo, 500 conversations | Burbuxa: Takeoff — $20/mo, 100 messages |
| Mid plan | Cliengo: Premium — $119/mo, 2,000 conversations | Burbuxa: Orbit — $100/mo, 800 messages |
| Top plan | Cliengo: Business — $259/mo, 4,000 conversations | Burbuxa: Infinity — $200/mo, 2,000 messages, uncapped usage |
| Billing basis | Cliengo: Per plan by conversation volume, billed monthly | Burbuxa: Per message, billed monthly |
| Free trial | Cliengo: 14 days, no credit card | Burbuxa: 7 days, 500 messages, no credit card |
When to choose Cliengo
Choose Cliengo when your priority is web-chat lead generation: a chatbot that greets website and WhatsApp visitors, collects their name, phone, and inquiry, and routes qualified leads into a CRM for a sales team to follow up. Cliengo is built around capturing and managing leads from your site and ad campaigns, not around an online store's catalog and checkout.
When to choose Burbuxa
Choose Burbuxa when you run an online store and want the chat to close the sale, not just collect a contact. It reads your live catalog, drafts the order, and sends a checkout link inside the chat, and runs the store surfaces Cliengo doesn't have: order-confirmation, abandoned-cart, and shipping-status automations, post-delivery review collection, and on-site AI cross-sell — natively synced to Shopify, TiendaNube, VTEX, or WooCommerce, and billed per message.
If you run an online store, Burbuxa sells from your real catalog and closes checkout in the chat — connect your store and see it in minutes.