Platform
It sets up your store, configures the other agents, and turns Strategist's findings into real changes — broadcasts, flows, review cadences, CRM rules. It executes only after you approve, and logs every action with a way back.
Executes only with your approval. Every action is logged with the originating recommendation, your approval, the change it made, and a link to revert it. Approval is the price of trust.
- 01
Approve
Every change starts with a recommendation and your sign-off. The agent shows you exactly what it intends to do — the segment, the copy, the rule — and waits. Nothing happens until you approve.
- 02
Execute
On your approval, it makes the change across your store: sends the broadcast, builds the flow, sets the cadence, writes the CRM rule. The configuration work is the agent's job; the decision was yours.
- 03
Audit
Every action is logged with the recommendation it came from, who approved it, and exactly what changed. The trust contract is paperwork, not vibes — you can always see what happened and why.
- 04
Revert
Every logged action carries a link back. If a change isn't right, you undo it from the audit trail. No silent state changes, no one-way doors.
What it configures
The Platform agent works across your whole store — not one surface. It writes, but only on your behalf, only with your approval.
Owns
- Recommendation execution rate
- Configuration-change error rate
- Time-to-first-action for new stores
- Audit completeness
Messaging
- Sales & Support's brand voice and tone
- Escalation and handoff routing
- WhatsApp, Instagram, and email reply drafts
- PDP copy and metadata (drafts for your review)
Automations & broadcasts
- Cart-recovery and post-purchase flows
- Broadcast copy and audience segments
- Review-request cadences
- Repurchase and reactivation triggers
CRM & reviews
- Segmentation and tagging rules
- Customer-history and VIP rules
- Review collection and display config
- Response and follow-up cadences
Integrations & agents
- Catalog and order-data connections
- Channel and storefront wiring
- The other agents' setup and scope
- First-run configuration for new stores
Not the automations you set up yourself
Automations you build are static rules in one surface, frozen until you go back and change them. The Platform agent works across the whole store and only ever acts on a recommendation you approved.
Every change keeps a way back
Trust is the most expensive thing to rebuild, so the system never asks you to take a change on faith. Every action the Platform agent makes is recorded with the recommendation it came from, your approval, the exact change, and a link to revert it. Nothing is silent, and nothing is one-way. That audit trail is what lets the system do real work across your store without ever surprising you — approval is the price of trust, and the trail is the receipt.
Where it works
It writes across these surfaces — but only on your behalf, only with your approval.
The Platform agent is the operator that turns the Strategist's findings into real changes across your store — but only what you approve, and every action keeps a way back. It's how the system does real work without ever asking you to trust it blindly.