Platform Agent
Configures Burbuxa, configures your other agents, and executes Strategist's recommendations after you approve. Every action is logged with a revert path.
Executes only with merchant approval. Every action is audit-trailed with the originating recommendation, the approval, the change, and how to revert it.
TRIGGER
Strategist briefing
AI
Merchant approves
Platform Agent executes
Owns
- Recommendation execution rate
- Configuration-change error rate
- Time-to-first-action for new merchants
- Audit completeness
What it does
Tools it wields
The Platform Agent is the configurator. It writes — but only on your behalf, only with your approval.
WHERE IT SITS
Layer 1 — Customer-facing
Layer 2 — Role-aligned operators
Layer 3 — Meta / orchestration
Why not let it run autonomously?
Approval is the price of trust. Every write the Platform Agent makes is something you'd want to know about. The merchant-in-the-loop is the contract that lets the system grow without scaring you.
How is this different from automations I set up myself?
Automations you set up are static rules in one surface. The Platform Agent works across your whole store: it drafts and rewrites WhatsApp/Instagram/Email replies, automation flows, broadcast copy and segments, CRM rules, review-request cadences, even product detail page (PDP) copy and metadata. It explains why each change is recommended, and nothing ships until you approve. The agent does the configuration work; you decide if it's right.
What if it executes something wrong?
The audit trail has a revert link. Every action. No silent state changes.
The Platform Agent is the operator that turns Strategist's findings into real changes — with your approval, and a full audit trail. It's how the system stays trustworthy as it grows.